Our banner ad rates and methodology:Most banner ads are sized 460 x 60 or 728 x 90 pixels. We can also accommodate 300 x 240 pixel ads and 120 x 600 vertical ads. The ad at the top of this essay has dimensions 728 x 90 pixels; the ad below is 300 x 230 pixels (when square ads are avaialble). We may also be able to handle ads with non-standard dimensions. We can remove any of the banner ads supplied in rotation by an outside company at the top, middle, or bottom of our websites, and replace any with your banner ads. We reserve the right to not display any ad that we feel is not suitable. We do not regard ourselves as censors, and so allow almost all ads. The only ad that we have rejected in 15 years of operation was one for low-cost tobacco. We felt that this was a public health risk because of the product's addictive nature. Our standard rate is $1.00 per 1,000 banner ad impressions. We compute this value by:
We reserve the right to withdraw ads at any time in exchange for a prorated refund. We will set up
a page that will allow you to setup an automatic monthly transfer via PayPal for that amount. That simplifies our
bookkeeping and keeps our administration costs to a minimum.
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Determining the number of impressions:You can find out the number of impressions that a particular essay has received by:
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