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 | Some sites are supported by religious denominations, and are allowed to work at a loss. |
| Others make a profit from the sale of books, recordings, and other religious material. |
| Some are more effective than we are at encouraging donations from visitors who want to support the site. |
But we have none of these options open to us. So we have to rely on advertisements.
But, who knows? If you read the ads, you might find one that you would like to click on. In the meantime, they are at least less obtrusive than TV ads. You can skip over banner ads immediately without waiting for a commercial to end.
The content of the ads:
Over the years, we have received complaints about some of the many dozens of ads that appear on our web site:
| Too much skin: One ad showed the torso of a woman in a bikini. Some of our readers feel
that it is inappropriate for a religious web site to have a picture showing
that much exposed skin. Since we are a multi-faith website, we have visitors
who follow a wide variety of religions. Many faith groups -- particularly those
in the conservative wings of monotheistic religions -- do take a negative
attitude towards exposure of the human body. But others, including secularists,
Humanists, religious liberals,
Neopagans and others do not.
Wiccans, for example, considers all responsible
acts of pleasure, including sexual behavior, to be a gift of the Goddess.
Many perform their rituals skyclad (Clothed only by the sky; i.e. nude). So
we feel that some of our visitors would enjoy this ad, even as others are
offended by it. Still others, who are
having difficulty reaching their goal weight might be positively motivated
to diet after seeing a picture of an attractive woman. Over 95% of our web site visitors live in the U.S. or Canada; most of the rest live in the English speaking world: UK, Australia, New Zealand... Compared with the bathing suites that one can observe in North American beaches, and the images of partly clad women in magazine racks, the bikini/diet ads on our site are relatively conservative. |
| Free ordination: One ad leads to a website that offers ordination certificates for a fee. This enables individuals to marry people in some states of the U.S. Some readers feel that this is an attack on their faith group because it cheapens the status of pastors, ministers, priests, etc. However, it does give some individuals the opportunity to act as a marriage officiant who otherwise would not be able to get certification from their state: This might include followers of Wicca, the New Age, Santeria, Native American Spirituality, etc. So we feel that the ads provide a useful and legal function. |
| Diet plans are unethical: One visitor to this web site complained because so many of the ads related to weight reduction and diets. The complaint arrived shortly after 2004-Christmas, when there was a flurry of such ads on our web site. The visitor complained that diets rarely work, and that it was thus unethical to advertise them. I don't know how effective these particular weight reduction programs are, but I can personally testify personal success using Weight Watchers™. I lost 37 pounds on Weight Watchers, regained 10 and am now on track to lose another 35. |
About the Google Adsense ads:
The following ads appear near the bottom of some of our essays:
Sponsored links:
In most cases, these and are related to the content of the essay. We hope that our visitors will find some of the links on these ads helpful. If Google is unable to match any text links to the content of our essay, they send us a non-revenue public service ad. This helps out non-profit groups who otherwise would not be able to afford ads.
About the Amazon.com graphics:
Scattered around our web site are graphics supplied by Amazon.com, the world's biggest online bookstore. The following one shows books that Amazon.com found in their inventory that discuss religious tolerance:
Clicking on your browser's refresh key will usually show a new combination of books.
We do make a small commission as an affiliate of Amazon.com. However, we mainly show these graphics so that our site visitors can follow up a topic and consider purchasing one or more books.
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Copyright © 2004 to 2006 by Ontario Consultants on Religious
Tolerance
Originally written: 2004-JUN-15
Latest update: 2006-MAY-17
Author: B.A. Robinson
