Choice of color is surprisingly important. Designer Jason O'Connor comments:
"Ever come across a website that uses some funky combination of print and
background colors? If you ever want to experience an eye-twisting headache,
try reading yellow print on a blue background. The reason you see black type
on a white background so much is that it is the best color combination for
reading, both on and offline. And since it is even harder to read text on a
monitor than it is on paper, we must all be especially careful with the
colors we choose for our websites, or suffer less-than-optimal site traffic
and repeat visitors....each color carries with it both positive and negative
ideas." 4 See: http://www.sitepronews.com/
For example, commonly associated with the color blue are positive emotions of
tranquility, love, acceptance, patience, understanding, cooperation, comfort,
loyalty and security. We chose blue/white themes because we felt that these are
a close match to the message of our web site. However, blue also is associated
with negative emotions such as fear, coldness, passivity and depression. Still,
it seemed to be the optimum choice.
Web page style:
The two largest search engines maintain articles to help webmasters design their
Google provides guidelines for webmasters at:
http://www.google.com/ They discuss design, content, and technical
guidelines. They suggest quality guidelines to make certain that you are not
inadvertently deceiving search engines.
Yahoo has an article which describes the features of web sites that it wants to include in its search
Occasionally, webmasters need to re-organize their website,
consolidate multiple essays into one, split long essays into two, etc. They can
end up with abandoned URLs that once led to essays and even sections of a
website. After reorganization, they merely pull up the dreaded "404" (file not
These URLs that were once active are probably still
listed in many search engines. Many of your visitors will probably click on the
dead URL and think unkindly of your website when they receive the 404 message
recommend that you keep the old essays online with their original URLs if at all
possible. If they have to be moved, then perhaps you can replace their content
with a simple hyperlink to the new location.
File naming policy:
We strongly recommend that you select a file name like "index.htm"
or "welcome.htm" or "index.html" or "welcome.html" for your
home page. If you don't accept one of the default file names, then the file name
that you select will necessarily become part of your URL, and lengthen it needlessly.
We strongly recommend against the use of an underline
character (_) in file names. When a visitor to your web site sees the URL,
the "_" character looks like a space. For example:
chr_beli.htm This can be very confusing to folks
who write down URLs for later use. If you really need a spacer character of
some sort, we suggest you use a dash (-).
Most HTML files have an ".htm" or ".html" extension. The
latter is apparently becoming the standard.
You probably use InternetExplorer as your main or
exclusive browser. As of mid-2007, they had captured about 78% of the browser
market. But there are other less popular browsers out there:
has about 15% of the market; this value is rising quickly.
Apple Inc.'s Safari browser had about 5% of the
market when it was only available for Macintosh computers. However, in mid
2007, they released a version for Windows/Vista users. They are
expected to make a major penetration into the browser market. The program is much
faster than the competition
and others have a relatively small market share.
A given HTML file will often look very different when viewed on
a variety of browsers. We have found numerous web sites whose pulldown menus are
inoperative, whose image/text registry is distorted, whose login pages simply
don't work when accessed by different browsers.
We recommend that you download at least Internet
Explorer, Firefox and Safari web browsers. We strongly recommend that you check your home pages and other
locations in your web site periodically on all three browsers. You might be
amazed! If you want to be particularly careful, you might keep both the current
version and the previous version and check the appearance of your website on
Here are some locations from which you can download browsers
The Internet originally was almost entirely written in the
English language. But, use of the Internet by individuals who are not able to
read English fluently is growing.
We recommend that you place a link to Babel Fish -- or a similar
translator -- on your
home page, menus and essays. It is a free service by Altavista that allows a visitor
to your web site to translate either a passage of text or an entire web page
among nine languages. This is what the feature looks like:
Alternatively, you can install this box to translate the contents of the page
on which the box is located:
This page translator works on Firefox, Opera, Chrome, and Safari browsers only
After translating, click on the "show
original" button at the top of this
page to restore page to English.